5 Effortlessly Cool Parisian Brands to Know

June 6, 2019

Sezane Athena blouse
Nothing says effortless and chic quite like the way Parisian women dress. When I visited Paris, I was constantly people watching and taking mental notes on the street style. I very much resonate with the fact that they seem to have somewhat of a capsule wardrobe of high-quality, brandname pieces that are neutral and interchangeable. The Parisians have such a refined eye when it comes to what’s next in fashion, and yet, at the same time their style is completely classic and timeless. I’ve loved discovering brands that I enjoy shopping and supporting from this city that I adore so much.

Sezane
Sezane is one of my favorite places to shop when I’m wanting something with a feminine silhouette. I visited L’Appartment when I was in Paris and it’s so lovely and well-curated–a must see if you’re traveling there (they’re also in New York and London).

I got the white Athena blouse a few months ago and wear it so much! I love the lace details, over-exaggerated sleeves, and feminine neckline.


A.P.C. Paris
A.P.C. has the best selection of classic, everyday bags. I’ve been carrying my half moon bag for over a year now and get so many compliments on it. I’ve been really happy with the quality, and you really can’t beat the versatility of a black crossbody. Their clothing is simple, minimal, and neutral–just the way I like it.


Balzac
Much like Sezane, Balzac curates seasonal capsules of timeless pieces with flirty details and beautiful prints. I’m obsessed with their collection of jewelry right now. How good are these shell earrings for summer?

Sandro
I love the blend of feminine and masculine pieces at Sandro. They have the tailored menswear-inspired suits down and their essentials section is the epitome of effortless and cool.

Ateliers Auguste
I don’t personally own any of their bags (yet), but they make some of the most beautifull, minimalist bags I’ve seen. I have my eye on the Monceau crossbody. *swoon*

A few other’s of note: IRO, Rouje, Polene, and LE:APT

HI, I'M RACHAEL!
Art director, stylist, lover of all things neutral. Here you'll find a curation of content about my journey of intentionality in personal style, wellness, home decor, and travel.
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